But this slogan - which was used from the 1930s right up to the 1970s to advertise Haig whisky came across FB's mind today when, through the wonders of the internet, he chanced upon the following wonderful advertisement which dates from 1965.
The 1965 season saw South Africa'a last tour of England for many years. From the look of the cricketers in the advertisement they may well have been lamenting South Africa's exclusion from international competition. No doubt they sought consolation in a few glasses of Haig.
Haig is Scotland's oldest whisky company and while it is now part of the Diageo conglomerate, its Cameron Bridge Distillery in Fife is still the largest spirit distillery in Europe. At the time of this advertisement Haig Gold Label was the leading brand in the UK.
The most famous Haig of all was the First World War commander Douglas Haig who was subsequently Chairman of the Distillers' Company. Haig himself had several sporting interests - he played polo for England and was captain of the Royal and Ancient Golf Club.
But as can be seen from this photograph he seems to have been less accomplished as a cricketer. Haig's reputation and his conduct of the war remain controversial. But hitherto historians have not considered the implications of his habit of wearing spurs at the crease.